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The Innovation Zone

ebook
Invent less. Innovate more. And join the next generation of successful global players.
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

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Publisher: Quercus

Kindle Book

  • ISBN: 9781473652798
  • Release date: January 11, 2011

OverDrive Read

  • ISBN: 9780891063704
  • Release date: January 11, 2011

EPUB ebook

  • ISBN: 9780891063704
  • File size: 2814 KB
  • Release date: January 11, 2011

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Invent less. Innovate more. And join the next generation of successful global players.
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Expand title description text